Expertise. Authoritativeness. Trustworthiness.

By Bartek Bala, Supervisor, SEO  

Is your website compliant with Google’s E-A-T? No clue what that is?

Fill out the form to find out!

Google continues to adjust its search engine algorithms to determine the most trustworthy pages, especially for sensitive topics such as healthcare, finance, news, and a few more.  

Learn why E-A-T should be part of your SEO strategy

This white paper will cover topics like:

  • 1.) Etymology of E-A-T  
  • 2.) Overview of Google’s Search Quality Raters Guidelines (SQRG)
  • 3.) Importance of E-A-T for any healthcare website
  • 4.) Signal Google uses to assess the E-A-T
  • 5.) Is E-A-T a new SEO ranking factor?

About the Author

Bartosz Bała is the SEO Supervisor at Underscore Marketing, bringing 5 years of expertise in the SEO landscape. Bartosz designs SEO strategies to improve brand visibility and traffic quality among the biggest pharmaceutical brands in the US.

what makes underscore unique?

At Underscore, we think a little differently about what we do.
To us, there are two kinds of solutions:  the right one-- and everything else.
We do not adjust this attitude due to expediency, profitability or trends.
We get it right. For every client. Every time. Period.

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