Are you pulling your target audience to your website?
A company's website is the most critical component of its digital presence. Many resources are used to build this channel. However, if you are not attracting the right visitors, you need to re-evaluate your strategy.
Learn why implementing a visitor verification survey can help.
This white paper will cover topics like:
1.) Healthcare professional and patient search behavior misconceptions
2.) Executing a visitor verification survey (VVS)
3.) Convert qualitative responses to quantitative actionable data
4.) Save a percentage of your paid search budget
5.) Build behavior models to maintain qualification results
Please fill out the form to download the full white paper and gain an in-depth understanding of the topics listed above.
About the Author:
David Ruppel is the Vice President of the Underscore Insights team. Dave helps shape the data that is of utmost importance to clients, brings advice and opportunities for them based off of what he reads, and adds his analysis to an already extensive list of data found by his team. He has worked on the following brands: Yum! Brands, Energizer, Holding, GSK, Pfizer, Merck, Novo Nordisk, Kite Pharma, and Celgene.
He enjoys working at Underscore thanks to people with a similar passion for excelling in our industry. One of his favorite memories is the Paid search brand overlap project for Novo Nordisk. They had multiple brands in the same category which increased their paid search bids with internal competition. David and his team fixed it. David enjoys working with straight shooters who can work hard and play hard. David earned his BA in Government and Politics from the University of Maryland at College Park.